Bluebird opened its doors in 1953, just a few years after young entrepreneur Les Saussey started selling popcorn and then potato chips at the Western Springs Speedway in Auckland.
Les started out small but the popularity of his Bluebird chips quickly grew and he soon expanded his range of flavours to include Salt & Vinegar and Chicken. In those days you could buy a packet of Bluebird chips for 9 pence!
Now, Bluebird is one of the biggest snack food manufacturers in the country with Kiwi favourites including Bluebird Potato Chips, Doritos Corn Chips, Grain Waves, Twisties, Rashuns, Burger Rings and Cheezels.
Making the best tasting chips remains at the heart of everything Bluebird does.
That's why Bluebird is New Zealand's favourite.