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Performance With Purpose


We work to improve the nutritional profile of our products and to offer a wider selection of nutritious products, which we market and sell responsibly.


We have made great progress on improving the nutritional value of our products, while keeping the great taste of the snacks you know and love.

Snacks can be enjoyed in moderation as part of a healthy balanced diet and active lifestyle, and the New Zealand Government recognises this in its Eating and Activity Guidelines.1

Our product range now includes more wholegrains and nuts.

Grain Waves are deliciously crispy and crunchy wholegrain wave chips that are a New Zealand favourite. They’re seasoned with scrumptious flavours like Sour Cream & Chives and are perfect for daytime snacking at work, home or school, or for sharing with friends.

What’s even better is that one 28g serve provides a third of the suggested 48g Daily Target Intake for wholegrains as stated by the Grain and Legumes Nutrition Council (GLNC).2

We have reduced the average amount of saturated fat across our portfolio.

From April 2015, all Bluebird Thinly Cut and Delisio range of potato chips have been cooked in healthier oils, like sunflower and canola, so they contain 75% less saturated fat than chips cooked in 100% palmolein oil. An 18g serve of Bluebird Thinly Cut Ready Salted chips cooked in healthier oils now contains 0.6g of saturated fat (compared 2.9g in our previous recipe, using palmolein oil).

The great news for our consumers is that Bluebird’s Thinly Cut Chips has exactly the same great taste and crunch, but now 75% of the fatty acids in the product will be from the healthier mono- and poly-unsaturated types.

Grain Waves wholegrain chips are also cooked in 100% high oleic sunflower oil. This means they contain 75% less saturated fat than potato chips cooked in palmolein oil and 30% less total fat than regular (non-fat-reduced) potato chips.

None of our products are cooked in partially hydrogenated fats and hence they contain negligible levels of trans-fatty acids.

We have reduced the sodium content per serve.

We have committed to a reduction in the sodium level of our Bluebird products. Our efforts in this area also align with the NZ Heart Foundation’s HeartSAFE sodium targets.3

Good progress has already been made with over thirty products reformulated since 2008. Significant reductions in the sodium levels of some of Bluebird’s best-selling products have been made. Products where 20%-30% sodium reduction has been achieved include Twisties, Burger Rings, Rashuns, Grain Waves Sour Cream & Chives, Honey Mustard, Salsa, Golden Cheddar; and Doritos Nacho Cheese.


Encouraging consumers to make informed choices.

Daily Intake Guide (%DI) labelling was introduced on our snacks brands as part of industry-wide food labelling changes and is now across all our product range. The %DI shows you what one serve of a food provides as a percentage of your overall recommended daily intake for key nutrients.

To view the Health Star Rating for all our snacks, please refer to the following downloads here.

Responsible Marketing to Children.

In New Zealand we adhere to voluntary industry wide marketing practices which include specific guidelines for advertising to children which are consistent with our overall global strategy. Refer PepsiCo ANZ Policy on Responsible Advertising to Children.


  1. Ministry of Health, 2015, Eating and Activity Guidelines for New Zealand Adults. Advice dependant on a person's age and gender.
  2. Grains & Legumes Nutrition Council (2013),
  3. Heart Foundation HeartSAFE (Sodium Advisory & Food Evaluation), Sodium Targets, Dec 2014.